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“When Ken gets hurt … it hurts us directly.” “We advertise in a three-county range and advertises in a three-state range,” Brooks Wade said. Sloan helped the two get a feature ad in Atlanta Magazine, a lifestyle publication that helped the small business owners reach thousands more potential customers than they could do on their own. "To get us back on our financial feet, if you will, as an industry. it takes marketing funds," Parrish said.īefore the pandemic changed life in South Carolina, Brooks and Kay Wade were looking forward to a busy spring and summer. Organizations like the Clemson Chamber of Commerce and Visit Oconee SC are vital to helping local economies market themselves, especially as the state begins the process of reopening amidst the pandemic, according to State Department of Parks, Recreation and Tourism Director Duane Parrish. ‘We couldn’t even get a canoe on the water for weeks,” Kay Wade said.Ĭoronavirus has spread to younger populations in Greenville County, doctor warns Clemson development: University uses coronavirus time to build Newry gets revitalization What you need to know about coronavirus in South Carolina Rapid rise of coronavirus in Greenville SC partly blamed on poor social distancing On Lake Jocassee, Brooks Wade estimates about a dozen tourism outfits lost all of their business because state parks were closed, effectively closing access to the lake. Devil's Fork State Park offers the only points of access to the lake other than private property. In Oconee County, tourism generates about $10 million a year in economic impact and supports about 500 jobs, according to Oconee County's 2020 budget documents. In Pickens County, tourism is one of the top industries and generates more $50,000 in tax revenue for the county each year, according to budget documents. Their story is not unique in Pickens and Oconee counties where small businesses and restaurant owners struggle to remain afloat as tourists and Clemson University visitors have disappeared because of the pandemic.įrom $3 million to $80,000: Coronavirus guts Clemson's tourism revenue Since mid-March, the pandemic has forced dozens of customers to cancel their tours, resulting in a loss of $50,000 in sales, Brooks Wade estimated. “For about two weeks, every phone call was people calling to get their money back,” said Wade, who owns and operates Jocassee Lake Tours in Salem, SC with her husband, Brooks. In March and April, as the coronavirus pandemic grew in South Carolina, Kay Wade's telephone kept ringing.